Best Premium WordPress Themes for 2018

Best Premium WordPress Themes for 2018More and more, I see articles popping up as guest post’s on blogs and as premium content on websites. Of course, people are still using article directories to mass submit their articles to a variety of websites as well. But is that still an effective way to do it? Best Premium WordPress Themes for 2018.

It is true that article marketing has changed a lot in the last couple of years. The top-tier search engine marketers today are writing premium original content and sending it out to other websites for a link back. That’s becoming much more effective than the old school way of mass distribution. But I wouldn’t count mass distribution out just yet, just pick better places to submit your articles, such as eZine Articles, HubPages or Work.com.

People said the same thing about website directories. They’re no good, the provide no benefit any more, and they are a thing of the past. Not true. High quality directories such as Yahoo! Directory, Best of Web, Business.com, etc. still provide good links to marketers who know how to leverage them. True, they’re not as powerful for link building as they used to be, but that is mainly due to the search engines wising up to the ways of spammers and implementing controls to detect it. True directory submissions still work.

But keep in mind that getting an article in an article directly is no guarantee that you’ll be published elsewhere. It’s also no guarantee that you’ll see an ounce of benefit from your articles. The best guarantee of effective article marketing you have is the writing of great original content that provides value and to submit it to excellent article places, I have mentioned, but spending time developing relationships with top sites in your industry and submitting content is still a great way to leverage article marketing as part of your relevant link building program.

Premium WordPress Themes – Second Generation Links

Off site search engine optimization or relevant link building is not just about building inbound links to one site and forgetting about it. A true link building plan is about building links for the purpose of driving up authority. But how do you do that?

Well, authority is based on a number of factors, but one of those factors is link relevance. Another factor is link age. And another is the authority of the site linking to you. If the authority of the site linking to you is important then it makes sense that your inbound links need to be from a high authority site – some of them, at least.

So how do you get high authority sites to link to you? One way is to go and find a bunch of high authority sites and bet for links, another way is to build those sites.

Let’s say you have Site A and you build another site, Site B, to link to Site A. That helps Site A, but how does Site B build authority without attracting links of its own. You need to do your normal link building for Site B to increase its authority so that links from that site to Site A become more valuable. Those are called second generation links.

Links to Site A from Site B are first generation links. Links you build to Site B are second generation links. Their purpose is to increase the authority of Site B so that links from there to Site A carry more weight. You can also link from the same sources that link to Site B to Site A as long as you don’t also link from Site a back to those sources or from Site B to those sources. You don’t want to give off signals of a network. But you don’t want to build solid and relevant one-way links that over time grow in authority for all your relevant sites. The bottom line is to provide value in any of the websites that you own with a solid purpose and goals. Promote your websites the right ways, from many different relevant sources over time and the search engine authority will follow.

Premium WordPress Themes – Affiliate Program

There are many white hat ways to build relevant inbound links, but there is one method of link building that is almost guaranteed to build you links if you do it the right way. I am talking about building an affiliate program. But you do have to do it the right way. Remember, I always recommend building your offsite search engine optimization efforts (link building) from many different relevant sources over time. Launching an affiliate program can be another excellent way to build your inbound links to your website. So what is the right way?

Let’s first talk about the wrong way. Don’t go to one of the third-party affiliate program sites like Commission Junction. It doesn’t matter how good they are at managing affiliate programs. Any links that point to your affiliate program pages will be redirected through your affiliate manager’s website so they can track clicks. That will give them the link juice, not you. So I recommend that you build your own affiliate program. Let’s not forget that building a proper affiliate program can produce an additional excellent source of leads and sales for your business.

What you do is build an affiliate sign up page where you capture the pertinent data from your affiliates. Then you’ll need to assign an affiliate ID number. There are methods for doing this and you can Google it, but once you do that then you’ll want to include the affiliate ID number of each of your affiliates as a parameter in your landing page. Also, be sure to have an excellent commission structure (cost per lead, percentage of sales or cost per sale) affiliate program. If you don’t offer affiliates an excellent commission structure then they will not link to your website.

When you build an affiliate program this way you’ll get inbound links to your website. Use a third-party service and someone else will get the benefit those inbound relevant links.